At present, marketers and advertisers are taking advantage of cutting – edge technology to create their successful digital marketing strategy. In this aspect, mobile devices play a major role. Imagine, where would we be without smartphones? It has emerged as the ultimate source of communication and marketing departments are very well catching up.
With the rapid mobile usage, growth in video consumption has sparked a revolution in mobile video messaging. According to digital marketing expert James McQuivey “A single minute of message with moving images is equivalent to 1.8 million words”.
Several industry professionals are using a video messaging platform to keep up with evolving trends and make their marketing strategy successful.
As a marketer, you can achieve your digital marketing goals and optimize your strategy via one of the Malaysia’s best mobile video messaging platform-moLotus. This eye-catching medium help marketers tap into their creativity while maximizing profit. Its highly interactive rich multimedia video messages consist text, image, voice, links and multiple response options to captivate the customers’ interest. It also helps marketers & advertisers reach their target audience in minutes. Moreover, moLotus works as a profit generator for marketers and allow an endless flow of information with easy access to its users.
Impact of mobile video messaging platform on Digital Marketing strategy
In today’s fast-paced world, video messaging platform provides the value, relevance and flexibility that viewers need. Here’s everything you need to know, that puts a positive impact on marketing strategy.
Promotes brand recall.
According to HubSpot, “80% of customers remember a video they’ve watched for a lifetime”. When viewers remember the video of your promotional product, they also remember your brand. So, to make the brand as memorable as possible, marketers need to use the latest and the most advanced revolutionary medium that provides effective brand promotion.
Understand target group
Understanding includes demographics, interests, and how users like to communicate. It simply means; how well you connect with them. As, ‘more the brand-consumer interaction, better the return percentage’. For this purpose, using outstanding and cost-effective platform is an incredible way to create personal impact on your audience.
Strengthen brand value
When you use high-impact video messages in your digital marketing strategy, you have the perfect opportunity to enhance your brand value and generate revenue. The fully personalized and customized video messages with unique style format are catchy, attractive and persuasive. And, with the advanced features like multiple response options that could be call back option, missed call, SMS, Click URL, etc, the customers can communicate directly and conveniently with the brand. Therefore, moLotus video messaging is the ideal tool to strengthen your brand identity and create awareness.
Performs well on all devices
Today, one of the biggest trends driving the digital marketing world is responsive design. Fortunately, highly interactive, audio – visual messaging platform like moLotus is fit for consumption on all devices, ranging from basic phones to Android and iPhones. It is a user-friendly, screen-optimized and consumer-focused medium.
Just like the internet, evolution of mobile has also made a great impact on marketing. And mobile video messages are the best way to meet customer’s needs and expectations. So, as a marketer, you can use the excellent digital marketing tool to popularize your brand and generate profit.
“Video is a mega trend, In a decade, video will look like a big shift in the way we share and communicate as mobile has been” – Mark Zuckerberg