By Gelenia Cally
We can name three primary considerations that art lovers have to make whenever they are wondering if they should or shouldn’t purchase a painting. If you are in the business of selling paintings and you actually even own a gallery where you store them, then you must have been asked the to-buy-or-not-to-buy question countless times. More often than not, the amount of sales you make on these paintings would depend on how well you answered the questions posed to you.
Art lovers tend to be deep thinkers when it comes to purchasing paintings. They could also be quite an eccentric lot. Buying paintings is not based solely on how they look. There are other considerations at work here. Basically, purchasing paintings is not purely an aesthetic cause, despite the fact that it is definitely an important part. Without any further ado, we will now venture to look at the three things that matter to art buyers – beyond the aesthetics – when it comes to buying paintings.
When art lovers are contemplating buying a painting, they are bound to also be curious as to who painted it or who created that artwork. Many artists have become well-known for the quality of their work and their names alone would convince art lovers to buy their paintings. In fact, art lovers wouldn’t even bother checking out the paintings. The moment they find out that a painting is by a certain artist whom they like, they will snap it up without blinking an eyelash. This is definitely an important consideration among some people; after all, the paintings are representative of the artist. They are an extension of the artist, even. You can compare it to our love for music. Not only do we care about the song itself, we are also compelled to find out who the artist is.
Secondly, before making decisions on whether to buy paintings, art lovers endeavor to know what inspired the artists to come up with the paintings. It is often the case that the inscrutable paintings are the ones that attract our attention the most. You would find yourself having a hard time trying to fathom what could have inspired the artist to come up with said painting. Yet in order to be in a position to fully appreciate a work of art (any work of art), some understanding of the inspiration behind it turns out to be crucial. It has been quite common to see many mediocre paintings being snapped up by buyers because they were fascinated with how the painting came to be.
Buying paintings is also a decision that many art lovers base on the message conveyed in the paintings themselves. Even the most abstract of paintings are supposed to carry coded messages. Sellers of paintings – or some of them, at least – will not think twice about making up these messages and associating them with the paintings in an effort to translate them into sales and increase their bottomline. That is not necessarily a bad thing, keeping it in mind that some artists simply create paintings, and leave it upon their audiences to figure out the messages in them, without giving any other clues.
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Tags: Art Buyers, artists, buying paintings, Painting, paintings, Purchase Paintings, selling paintings
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